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Re: New 2002? (archive)

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Posted by DP on April 25, 2000 at 15:14:40:

In Reply to: New 2002? posted by Eric Sager on April 25, 2000 at 13:56:14:

Actually, it was about a year ago that BMW CEO Joachim Milberg publicly ruled out the possibility of any BMW product positioned below the 3-series.

Obviously, with the sale of Rover and all the takeover manueverings, things have changed considerably since that time. Milberg recently did an about-face and said there WILL be a "proper BMW" positioned below the 3-series. BMW claims it will not be called the "2-series" or "2002."

If you consider the rate at which BMW's customer base is aging, it makes sense to have an entry-level product. Not to many folks under 25 are interested in cars that start at over $30K (well, not outside of SV, anyway). It may seem odd, but in 10-15 years, they could be where Cadillac and Lincoln are now.

I doubt BMW knows exactly what form this thing is going to take at this point. I believe they've had a number of aborted starts at this already. I understand that they have an E46 Compact (new 318ti) almost ready to go, but I don't think that's what they mean by a "new series."

One curious thing is that they are going to retain the rights to the R30 FWD subcompact design that was going to be used for the next small Rover. If they use that platform, it would mean that the "new 2002" would basically be a Golf. Needless to say, that would be not be the enthusiast's choice, and it could hardly be called a "proper BMW."



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