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Praise for BMW Customer Service [more] (archive)

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Posted by Josh on November 12, 1998 at 12:03:23:

I apologize for using this forum for the discussion of it, but I have to get something out. I'm an owner of a 1998 Audi A4 (as evidenced by posts on the A4.org board), and ran into a dealer (Audi of Bernardsville [NJ]) problem. Their generally tone and the actions of the general manager were unacceptable - the sales manager was out of line with me and I responded in an equally threatening tone. Audi of America washed their hands clean of the event since "we can't interfere in civil matters between customer and franchise." In a word, it's BS.

BMW, on the other hand, has been a highly respectable and customer-oriented marque. Ultimate Driving Experience, Susan J. Koman Drive for the Cure, sponsorship of the AT&T Mooreland Farms races (in Far Hills, NJ) -- it just keeps going on. But the main point here is that buying a $30K+ automobile is buying into a brand, and its customer service. Audi has let me down; BMW has been a professional, owner- and buyer-oriented firm (even though I'm not a current owner - but one who owned a 1996 325es). The even I had saddens me, and my next car will not come from the VW Group AG. Instead, I say with confidence that it will have the propellor emblazening its saddles...

-josh


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