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They'd lose more money w/o it! (archive)

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Posted by vertigo on March 04, 1999 at 14:58:54:

In Reply to: Conspiracy Theory: BMW wanted 323i to Lose. posted by gus on March 04, 1999 at 13:23:12:

The 323i may indeed be taking sales from
the 328i (I would never shell out for the
latter, just isn't worth it to me), but
imagine what kind of sales bmw would be
loosing w/o the 323i! I've driven a 318ti,
and IMHO it was pretty slow and uninspiring.
While the A4 1.8T is no rocket ship, at
2-3k LESS than the old 318is, and equipped
with quattro, you'd have to reallllllyyy
want that bmw badge to forgo the audi. The
323i is, in contrast, a competative deal.
Solution? Dump the 328 for the 330, and
kick in some goodies like an in dash cd player
and high quality trim.

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