In Reply to: Re: Why no Shadow Line Trim on 328 sport? posted by Rodrick on March 05, 1999 at 03:18:10:
: Just a stupid BMW NA marketing thing. Unfortunately in the U.S. chrome is assossiated with "luxury" or "expensive" cars. Just look at all the wheels that the dealers have chromed and people here just love it and pay so much extra for it.
This is very true. I actually saw an e36 that was completely chromed this summer. I mean the whole car, they actually painted it with some kind of chrome paint. I saw it at night but I'm sure it would be blinding on a California summer day (this was in San Francisco). I'm sure its probably illegal too. Looked really strange.