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dealer gets more on 328i eom (archive)

[ Follow Ups ] [ 3-series (E46) Message Board ] [ Msg. Board FAQ ]

Posted by rr on March 05, 1999 at 12:43:29:

In Reply to: BMW wants to sell 323s, lots of 323s posted by Rich on March 04, 1999 at 21:42:53:

: If BMW thought that the 323i was taking business away from the 328i, why doesn't BMW 1) do what VW did when they saw that the Syncro was going to take sales from the Quattro, after announcing the car, they withdrew it; 2) give their salesman an incentive to sell more 328i (my salesman agreed with me that it was hard to justify another $6K for what you got in the 328i over and above the 323i - he didn't even flirt with the idea of trying to sell me a 328i; and 3) lower the price of the 328i so 323i buyers would be more tempted to spend the extra to go with the 328i? I think the BMW strategy is to be competive in the A4, small Infinity, Acura TL and even Lexus ES300 range. I don't think they could have sold anywhere as many 318s + 328s as they can sell 323s + 328s and that's why they're doing what they're doing.
: : If you believe the people on A4.org that say BMW controls C&D with their advertising dollars, it's in BMW's interest for the 323i to Lose to Audi. We all know the 323i is taking sales from the 328i and hurting BMW's profit margin. The 318i never did that to the 325/328i. People now have more reason to pay up for a 328i. People are less incline to buy a car that lost to an Audi.

: : That's stupid you say. BMW will lose sales because people will just buy the best car. With E46 sales so strong, I don't think BMW is worried about it right now. They just wish more people bought the 328i, because it costs them the same to make as a 323i and they get double the profit.

: : BTW, I'm not taking myself very seriously. I'm just t tossing ideas around on a slow board today.




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