In Reply to: Who was 3 series competitors before Audi A4 came? posted by john song on March 04, 1999 at 23:33:26:
: Who was the 3 series' competitors before Audi A4 came out? Was it Audi 90Q, or was it something else? just curious. It seems Audi vs. BMW was started all by A4. Maybe I just didn't pay attention before....
Have a read in the literature BMW sends to its dealers to prepare them for selling new models. These are not brochures, and are not usually available to customers, but some dealers will let you look at it if you insist --- and they haven't thrown it away. The latest one which was put out on the 323-328 clearly depicts the C280 as a target. (It also explains to dealers how each model is positioned --- that is, in this case, to not compete with the 5 series.