In Reply to: Conspiracy Theory: BMW wanted 323i to Lose. posted by gus on March 04, 1999 at 13:23:12:
I would agree that BMW may have shot its own foot with the 323. If I bought one I wouldn't pay up for the 328 compared to the 323. Now I would have if it was a 318. The performance is close enough to sway people to the 323. My boss has the E36 and said he would get the 323 instead of the 328 due to the performance vs price issue. I know 3 people who have already made the same decision.
And no Audi is not taking away very many BMW buyers. Most people I know who drive a Bimmer would drive a Bimmer even if BMW came out with a piece of junk.