In Reply to: arrogant dealers (long) posted by d-hosh on April 12, 1999 at 01:10:13:
Well, this subject has been bouncing around for a while and I thought I would share our experiences in shopping for a car. My husband and I were looking to replace his car and the price range we were looking at slowly racheted up until we were walking into a BMW dealership (HOW do these things happen??) For just a little background, my husband and I are VERY casual people. Jeans and sneakers are the norm. We don't come off as upscale, high-brow type people and really don't care. I'm in my mid-late 20's and my husband is in his early 30's.
Here are some of the highlights (and lowlights) of our experience:
Mitsubishi (a friend was looking at an Eclipse, NOT us, but we went with him): The WORST experience in a dealer in a LONG time. The salesman was a jerk, no enthusiastic at all and when they asked to take the car out he was reluctant because, "Well, this is a really expensive car and we want to keep the miles off of it." How, exactly, he expects to sell a car with an attitude like that...I'll never know.
Audi: We went to look at the A4. The first salesman we dealt with was nice enough..an unremarkable experience. Then we went back with my brother and wandered the lot for about 15-20 minutes before anyone decided to come over to us. They just stood around talking with each other and ignoring us on the lot. I decided that they really didn't want to sell us a car. Ok...onto the BMW dealership.
We went onto the lot and looked at some of the cars and soon Eric came out of the showroom. We did some talking and he showed GENUINE enthusiasm for the product he was selling. We hadn't even talked about when we might want to buy a car when he said, "Oh, you just HAVE to drive it." He went in, got a key and a plate and said, "see you later...have fun." We fell in love. We stopped back to the dealership several times with the same friend who was looking at Mitsu's and with my brother. Each time we saw Eric it was like visiting with an old friend and he tossed us a set of keys and a dealer plate.
Finally after several months of lamenting over the decision, I finally convinced my husband that it was time to place the order. (Yes, that's right....I convinced him that we should order HIS car...sorry guys...I'm taken :) There is only one BMW dealership in town (Rochester NY) but there are three others in driving distance (Syracuse and Buffalo) We decided to go talk to Eric and see what they would do, fully willing to walk out and fax the other dealerships. We ended up writing a deal, it wasn't the dream $1000 deal, nor was it the "figured we could get" $1500, but it was an $1850 deal. We figured (1) it really is nice to buy from the dealership that will service the car (2) the dealership is literally located in the same town that we live in...look at it as improving the tax base :) and finally (3) We had received SUCH good service from Eric that we try to put some value on that. We had SUCH a great time dealing with him and he treated us with such respect from the very moment we met him, that the $350 seemed worth it to us.
The husband of the woman in the cubicle next to me is on his second BMW. The first he bought in town, but had such an awful salesman (from the SAME dealership we bought ours from) that he went to Syracuse for the second one. So, Jon and Rick and any of the other dealers lurking, (if you've made it this far) the attitude of the salesperson can make or break a sale. [And rest assured, we're going to let the sales manager know exactly why we're buying the car from this dealership.]
We even stopped in to show Adam's dad and brother the car while they were visiting us. This was AFTER we had written the deal and had just gotten notified that the car was produced and waiting to be shipped. We poked around the showroom, showed them the car and when Eric finished up with his customer, he came over to say hello and asked if we wanted to take a car out with Adam's dad and brother so they could see what it was like.
So, in a long winded, rambling kind of way, that's our car buying experience. We've been very happy with our experience with John Holtz BMW in Rochester,NY...particularly because of our salesman, Eric.
Ok, honey, now you can correct me on the things I got wrong....(he lurks too)
Joanne M. (Adam M's wife)