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BMW was OK, but Audi dealer best (long) (archive)

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Posted by hsj on April 12, 1999 at 20:17:57:

In Reply to: arrogant dealers (long) posted by d-hosh on April 12, 1999 at 01:10:13:

When I was shopping in September I went to the Audi dealer (Brookline, MA) and dealt with the son of the dealership owner. I had spoken with him back in April (before I changed jobs for more $$$) and he was great. He gave me a price list and offered me invoice (car & options) + $2000 on an a4 2.8Q. I wasn't a serious buyer, though. No BS, no pressure. Then again, in September he let me test drive his own a4 2.8Q since no demos were available. No pressure, no BS, offered invoice +1250 on a '98 model. He was knowledgeable and enthusiastic.

I put money on the car and was ready to pick it up a few days later. The next day I just stopped by the BMW dealership and test drove an e46 328i thinking I wouldn't buy it and it was too expensive but I fell in love with the car and bought it. The salesperson was not as knowledgable as I was but he found my car with the exact specs I ordered (except for the HK--thank god!) from another dealer just two days later. Upon delivery, he gave me a thorough intro to the car and even drove my old honda back to my home while I drove my new BMW.

I also looked into other cars:

Mitsubishi -- Salesperson was a greasy sleazeball.

Honda -- I waited 45 minutes. The salespeople only spoke with the old fart customers who knew nothing about cars (no offense to those who actually KNOW about cars).

Acura -- attentive, helpful, no attitude, but knew nothing about the car.

Lexus -- the salesperson didn't take me seriously, just brushed me off. I'm 28 but I can easily be mistaken to be 5 or more years younger. My parents do not support me at all and I financed my 328 on my own (my first new car with my own $$$). This guy lost a sale.

Conclusion -- help a customer with knowledgeable, friendly service, no matter what this person looks like. I know plenty of people who know a lot and make a lot of $$$ yet don't look at all like they would.

-HSJ


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