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Salespeople Test Customers? (Long) (archive)

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Posted by Wes H on April 12, 1999 at 21:43:52:

In Reply to: WHY ARE BMW OWNERS PROUD OF BEING SLOBS? posted by Eddie on April 12, 1999 at 14:13:29:

: Just curious, why does it seem that the BMW buyers want to "test" their salesmen by seeing if they get good service when they go in dressed like slobs? When I go car shopping, I am dressed neatly, my daughters are bathed and dressed neatly and my car is washed. I like being treated with respect and dress appropriately for a place of business, the car dealership, and the use of their merchandise, the car. I have always been treated well. It just seems strange that so many of the BMW people seem ready to have a chip on their shoulder. BMW is never going to get rid of its "boy-racer" persona until the drivers stop acting like little boys. BMW owners should be proud, without reservation, of the fine cars they purchased. Yet there does seem to be a lingering buyers remorse in most buyers. My wife is really against getting a BMW because she doesn't think it has any class associated with the brand, despite its great engineering, sharp looks and high cost. She says just get the Mercedes or Lexus and get what you pay for without any added attitude that BMW carries. After reading these posts, I'm starting to think she is right, darn.

: Still, I love the BMW cars!
: Eddie.

I have to agree with you up to a certain point. Salespeople may have to "test" their customers before they let someone drive off with a 30K car.
However, my younger brother is a car salesmen for another brand of car. (Ford - sorry folks) He told me a story about judging people when they come to his lot. Don't!!

His story involved two old ladies who drove up in a brand new Cadillac. (Temp stickers still in the window, no less.) What salesperson in their right mind would help these two kind old ladies in a brand new car? Well, he decided it was his duty to help them anyway. It turns out that these old ladies were looking at a very large pick up truck by the time he met them on the lot. That sure was strange. Again, what salesperson in their right mind would help these two kind old ladies in a brand new TRUCK?

Anyway, to make a long story short, the ladies bought the truck. (Full boat - apparently a dealer term for all the options.) They owned a bus company and needed a truck to plow their lot.

Perhaps the salespeople who pass judgement on their potential customers will miss a sale.


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