In Reply to: WHY ARE BMW OWNERS PROUD OF BEING SLOBS? posted by Eddie on April 12, 1999 at 14:13:29:
Why do you consider jeans and t-shirt a "slobs" outfit? I'd fully agree that one shouldn't go to a dealer looking like a slob and expect to get decent service, but my and most people's definition of "slobs" doesn't start at jeans and t-shirts.
As a matter of fact, at least in the area in which I live, the booming economy dictates that those dressed as "slobs" in jeans are almost certainly far wealthier and have more disposable cash and stock options than the suit wearing but working just for salary person.
About half the dealers in my area realize this and sales people zoom in on casual clothes wearers just as fast or even faster. The other half I suspect will rapidly learn to either amend their ways or lose significant sales to their competitors.
: Just curious, why does it seem that the BMW buyers want to "test" their salesmen by seeing if they get good service when they go in dressed like slobs? When I go car shopping, I am dressed neatly, my daughters are bathed and dressed neatly and my car is washed. I like being treated with respect and dress appropriately for a place of business, the car dealership, and the use of their merchandise, the car. I have always been treated well. It just seems strange that so many of the BMW people seem ready to have a chip on their shoulder. BMW is never going to get rid of its "boy-racer" persona until the drivers stop acting like little boys. BMW owners should be proud, without reservation, of the fine cars they purchased. Yet there does seem to be a lingering buyers remorse in most buyers. My wife is really against getting a BMW because she doesn't think it has any class associated with the brand, despite its great engineering, sharp looks and high cost. She says just get the Mercedes or Lexus and get what you pay for without any added attitude that BMW carries. After reading these posts, I'm starting to think she is right, darn.
: Still, I love the BMW cars!