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Re: Coupe naming system (archive)

[ Follow Ups ] [ 3-series (E46) Message Board ] [ Msg. Board FAQ ]

Posted by HAG on September 23, 1999 at 12:41:44:

In Reply to: BMW Naming System (long) posted by ChrisM on September 23, 1999 at 09:11:37:

From what I've heard...BMW wanted to upgrade the image of the coupe to better compete with luxury coupes like the Mercedes CLK...so 32xCi sounds more elegant than "is"...

It's just BMW's way of pitching a new, more luxorious car...


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