In Reply to: for the southern CA buyers posted by stan on September 26, 1999 at 03:52:59:
: would anyone, who has bought a new 323 coupe, like to post their dealership and pricing information (cost over invoice/etc)? i'm having a difficult time trying to find a sane sales guy who won't charge full retail for the car. i understand they are hot and i know the profits are going to be there, but paying retail is ridiculous. thanks for the help!
I went to all three dealers in Orange County last month, looking for the best price on a 323Ci. Crevier BMW was the worst. They wanted 2800 over invoice and weren't willing to come down even after I showed them a lower quote from another dealer. Irvine BMW wanted 2600 over, but a non-refundable deposit (which is against the law the California). Also, the salesman acted insulted when I offered "only" 2000 over, saying that I was valuing the new car as if it were a pair of old shoes. Sterling BMW wanted 2400 over, but they were very nice about it. Given the high overhead of their location (right on the coast highway in Newport Beach), I am impressed that they were willing to accept a price that was below that of other Orange County dealers.
I was almost ready to buy from Sterling when I sent an email to BMW of San Diego. I didn't tell them about any other deals that I had tried. I just mailed them my specs and asked for a price. Within a couple of hours, they sent email back. $2000 over. I placed the order, $1000 refundable deposit, and they gave me a production number immediately without me even asking for it. Very good service, very responsive, and a very fair price for this part of the country.
Note that Crevier, perhaps the largest BMW dealer in the U.S., does not offer loaner cars of any kind when you go in for service. They will give you a shuttle bus ride to work ;-). Sterling service department is much better (except for no Saturday hours). They will even send your car out for body work if it ever needs it, saving you a lot of time and trouble.
If you want to buy in Orange County, Sterling is the best for price and service. I will get service at Sterling, but I'm buying from San Diego.