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In US you have BMW and Audi in Europe............. (archive)

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Posted by Teves on October 10, 1999 at 13:03:20:

In Reply to: In reference to European view post................ posted by scuderia on October 10, 1999 at 10:01:28:

: Just to add to a previous post from an European on the different prespective on the 323 and 328 "debate."

: In Europe there are many cars in the 323i class at a lower price, the Alfa Romeo 156 2.5 is the best example. While the 328i only has the more traditional Audi and Merc cars.

: So many of use (not all) can't see paying a significantly higher price for a 323i over an Alfa 156 2.5 or Peugot 406 3.0V6. But, if the interest is in a 328i then the competition is more closely priced. Simply, the 323i has much competition while the 328i is much better than those cheaper cars and all it's competition is similiarly priced.

the number of models that fall into the sport sedan category is much higher. Therefore, if you are going to buy a BMW ,then why get a "cheap" BMW with less equipment and power than say a Opel Omega,Peugot 406, Alfa 156/166 for more money. Not that these cars are better than a 318 or 323, but they are very good for much less money. The preception in Europe is that people who buy a 318 or 323 only do so becuase of the badge. While a 328i which comes with a high level of equipment is seen as more of a traditional BMW with an obvious advantage over the "lower" marques. In the US BMW has really very little competition in reality and preception, in Europe the lower BMWs have competition at least in perception.

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