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Re: No, the 328 is in the Merc and Audi market (mo (archive)

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Posted by Chris S on October 10, 1999 at 15:12:14:

In Reply to: No, the 328 is in the Merc and Audi market (more) posted by scuderia on October 10, 1999 at 12:50:31:

: : : Just to add to a previous post from an European on the different prespective on the 323 and 328 "debate."

: : : In Europe there are many cars in the 323i class at a lower price, the Alfa Romeo 156 2.5 is the best example. While the 328i only has the more traditional Audi and Merc cars.

: : : So many of use (not all) can't see paying a significantly higher price for a 323i over an Alfa 156 2.5 or Peugot 406 3.0V6. But, if the interest is in a 328i then the competition is more closely priced. Simply, the 323i has much competition while the 328i is much better than those cheaper cars and all it's competition is similiarly priced.

: :
: : Yes, but the only significant difference between the 323 and 328 is 23 horses. So saying that the 328 is not in the same market as the Audi's and Merc's is an exagaration.

: Would you pay 30000 USD for a 170 bhp 323i or 25000 USD for 190 bhp Alfa Romeo 156 2.5?

What you are saying is irrelivant. Would you pay 25000 USD for the 190 bhp Alfa Romeo 156 OR 37000 USD for a 193 bhp BMW 328.

You are trying to differentiate two cars (323 and 328) that are very similar. This proves that BMW's marketing campaign to position the 323 as far from the 328 as possible has been a success. Essentially, it is the same car.

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