In Reply to: More options = higher manufacturing cost posted by MikeW on October 20, 1999 at 15:29:48:
I'm aware of that--but Saturn sells cars with almost no options for cheap. Hell, passenger side view mirror is an option on a Saturn. They seem to be keeping manufacturing costs down. The real reason is that BMW has more prestige and profit margin on a car that comes standard with electric windows, seats, door locks, and climate control.