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Expecting to get hit with 'Advertising Fee'... (archive)

[ Follow Ups ] [ 3-series (E46) Message Board ] [ Msg. Board FAQ ]

Posted by MikeW on October 21, 1999 at 09:14:41:

In Reply to: Anyone use holdback in negotiating price? Results? posted by MikeW on October 20, 1999 at 15:44:02:

... in which case I'll use the holdback as a counterbalance.

BTW does anyone know what the ad fee is in the northeast (if it's regional), and is it legit (ie actually paid to BMW?).

: For those who don't know BMW pays a holdback, which is 2.2% of the Base MSRP, to the dealer for each car sold (at least E46). This is on top of the margin they get on the invoice.

: For those who do know, have you used this as a tool in your negotiations? How? And has it gotten you anything?

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