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Re: Who are you? (archive)

[ Follow Ups ] [ 3-series (E46) Message Board ] [ Msg. Board FAQ ]

Posted by Ken- on October 24, 1999 at 15:17:56:

In Reply to: Who are you? posted by Marathi on October 24, 1999 at 13:35:24:

: I am student at Rice University conducting a marketing study to evaluate BMW marketing strategy in the US. This study is purely an academic exercise and does not represent any commercial interest. No sales person will contact you.

: Our team would greatly appreciate anyone in this forum to answer the following questions AND return the survey to U. Marathi, Ph.D. at [email protected] Please cut and paste this question into the body of e-mail.

: Many thanks,

: Upendra

: 1) When you think of a luxury performance car, which brands come to mind? Please rank order of importance (1-last to come to mind, 7-first to come to mind)

: BMW 7-
: Porsche 5-
: Mercedes 6-
: Lexis 4-
: Acura 3-
: Cadillac 2-

: 2) Why have you bought or considering buying a BMW? Please rank order of importance (1- least important, 7- most important)

: Prestige or Status 5-
: Style 6-
: Performance 7-
: Quality 7-
: Reputation 7-
: Safety 7-
: German engineering 6-
: Comfort/ Luxuriousness 6-

: 3) What modes of advertising influence you purchasing behavior? Please rank order of importance (1- least important, 7- most important)

: Television commercials 5-
: Magazine adds 4-
: Internet chat sites 3-
: Newspaper ads 5-
: Dealer web sites 2-

: 4) What factors in a BMW advertisements appeal to you? Please rank order of importance (1- least important, 7- most important)

: Prestige or Status 5-
: Style 4-
: Performance 3-
: Quality 5-
: Reputation 6-
: Safety 6-
: German engineering 4-
: Comfort/ Luxuriousness 6-

: 5) What factors would you like to see in future BMW models?
More available colors..
More models available w/manual (ex. 540i wagon)
: 5) Who are you?

: Age:26
: Marital Status:single
: # Of Children:0
: Income:50k+
: State of residence:NY
: Current car:525i '93




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