I'm getting pretty close to pulling the trigger on a 328i without the sport pack. I've been over this before but still need some more feed-back on a key point for me...the front seat. bmw forces you to upgrade to the complete premium pack ($2,900) for the 328i just to get lumbar support. My question is to those that have the 3 series with and/or without lumbar. I'm sure if you're young with no back problems, then the lumbar support feature is moot, but what about the general comfort of the STANDARD 328i seat? Thanks to all in advance. Pete.