For the same price as a fully loaded 330i, you can walk away with a loaded Audi S4 that can run circles around the Bimmer. BMW keeps overcharging their customers because they can get away with it. Yes, you guys will pay any amount just to get a 'BMW'. Sorry folks but with price vs. value, the BMW is miles behind the Audi. And don't bother dishing out that BMW has more 'handling' and more 'soul' crap, especially with the new over boosted steering on the 330i. I guess BMW is getting ready to join up with Ford now. Oh yes, there's also a no cost in dash CD player in the Audi too. Um, isn't that a screw you in the ass $200 option on the Bimmer? -Mr Troll