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I wish more salespeople thought like you (m) (archive)
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Posted by Raymond - 325ci on April 15, 2001 at 23:12:16:

In Reply to: All part of the training... posted by Jon Shafer on April 15, 2001 at 22:42:11:

..and not just in the car industry. Just based on everything I’ve seen you post here in the 6 months or so since I found this site, if I didn’t live a thousand miles away I suspect I would have been happier with your dealership than my local one. I wasn’t disappointed with my local place they are OK. I just expected more.



At this level ("highline" BMW sales) I never hire anyone without specific previous auto sales experience. Years ago when I ran a Jeep store i used to (as a training exercise) require my new salespeople to pretend they were buyers, and "mystery shop" other dealers. I did so for several reasons. I wanted them to see what the buyer really feels like and experiences, and I wanted them to experience what the "typical" car salespeople were like. Needless to say, it was a very valuable training exercise. I do believe that anyone (buyers) were to experience what salespeople go through, they too would walk away with significant (if not "breakthrough") insights (and understanding/appreciation) for those who attempt to earn a living retailing automobiles...


you mean the sales guys should take a walk in the buyers shoes? or we as a buyer should cut the sales guy a little slack?





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