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And this is WHY everyone should buy from Jon. (archive)
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Posted by Evan...(nt) on April 15, 2001 at 23:53:36:

In Reply to: All part of the training... posted by Jon Shafer on April 15, 2001 at 22:42:11:


At this level ("highline" BMW sales) I never hire anyone without specific previous auto sales experience. Years ago when I ran a Jeep store i used to (as a training exercise) require my new salespeople to pretend they were buyers, and "mystery shop" other dealers. I did so for several reasons. I wanted them to see what the buyer really feels like and experiences, and I wanted them to experience what the "typical" car salespeople were like. Needless to say, it was a very valuable training exercise. I do believe that anyone (buyers) were to experience what salespeople go through, they too would walk away with significant (if not "breakthrough") insights (and understanding/appreciation) for those who attempt to earn a living retailing automobiles...


you mean the sales guys should take a walk in the buyers shoes? or we as a buyer should cut the sales guy a little slack?





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