Does the name suggest Asian stuff? Why yes it does. But the "rice" pat refers to the cars, not to the people. For many years, Harley riders have been calling Japanese sport bikes "Rice-Rockets". No one assumed the rider was Asian then, and no one assumed that the person calling the bike a "rice-rocket" was a racist. Regardless of the race of the drivers, the cars still come from Japan. The ethnic background of Rice-Boys varies widely. The origin of their preferred vehicles (Civic, Integra, Prelude, Eclipse) does not. Again, it is mostly the Asian rice-boys who respond to me that confuse their car with their whole identity, and are unable to separate the car from the driver. Again, it is mostly the Asians rice-boys who don't realize that many rice-boys not Asian.