I know this is the Bimma board, but more than that you are smart car lovers, so those of you with any crazy schmack to offer me as answers to this question can save it for your def comedy jam auditions! I am deciding between a 330xi and an S4, there are things I like about both of them, but I need some hard facts/evidence to tip the scales. What are your thoughts? Only those with real world experience with these rides need respond...no disrespect, just weeding out the random stuff. Cheers, PV