In Reply to: For Jon: Free Loaner Car Question posted by Brian on August 09, 1999 at 19:25:46:
: Jon, what do you mean when you say that the individual dealer has to utilize it? Does the free loaner car program cost the individual dealer money to participate? I think my dealer is not in this program. It irks me to buy a $60K car, and then have to pay extra for SCHEDULED maintenance. All of my friends who are Infinti, M-B, or Lexus customers just laugh at me.
: : : I have an Infiniti I30 that I absolutely adore! :) I get a free loaner car everytime I take my car to the dealer to get it serviced. On the other hand, a close friend recently bought a 328 and the dealer offered a rental car to him at a "low" price of $10/day when he took his car for some scheduled maintenance service work. So, my question is why doesn't BMW have a similar free loaner car program (like the Infiniti)? btw, Infiniti offers the free loaner cars for all their models (starting from the G20 that runs approx $23k)!
: : It's just up to the individual dealers to utilize it...
Yes, participation in the Service Loaner Car Program is costly... Basically, the dealer has to give up a car that would have resulted in a profitable retail delivery (opportunity cost). The dealer also has to pay for the financing of the car - which is at a "special" rate through BMWFS for participating dealers. I.M.H.O. the benefits exceed the costs...