A BMW is a BMW is a BMW will not apply any longer. (archive)

I by a BMW not a Ford, if Ford leaves them alone OK, if not you will find the profit incentive of a non independant company will filter down into raising profit margins. I usually find that quality degrades when higher profit margins are sought. I hope you are right, if not I may be forced to buy an MB.....not a prospect i cherish.

Ed Todd
'97 528iA
'00 540iA

: Hi,

: I have been reading the boards and there have been lots of negative comments to a BMW buyout by Ford(If the rumour is true). But if we really lok at it, it may turn out to be a good thing after all.

: Well for starters,

: 1) We will have cheaper parts. (Yeah! Finally)

: 2) BMW quality will improve. Surprised??? Yes, under Ford's control Jaguar has actually improved in the quality department and is now ranked even higher than BMW for quality. Use this URL to find the article. (hope it is still there)
: URL : www.whatcar.co.uk

: 3) BMW will be slighlty cheaper??? Perhaps but I don't think so.

: 4) As for image being diluted, I think its all in the mind.

:
: Thats all folks. Please feel free to share your views.

: Thanks

: Ivan

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