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"Upper end of low midrange" = 2-series (more) (archive)
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Posted by Jay S. on March 26, 2000 at 17:29:40:

In Reply to: New BMW model being discussed by BMW AG posted by JoeB on March 26, 2000 at 17:05:32:

There's some discussion of this on Reuters and one of the Auto news sites. Essentially, BMW wants to crack the mid-priced to low-priced segment - make a more "mass-market" car than the 3-series, whose cheapest US iteration comes in around $25,000. Originally, they didn't want to "dilute" the BMW brand and planned to build such a car under the Rover nameplate. But that's all gone to we-know-where in a handbasket now. So, they're reviving plans to build such a car under the BMW brand.

Apparently, this new 2-series would share a platform with the "new" Mini, to which BMW retains rights. Critical mass would be 300,000-400,000 sales/year for both combined.

That's the gist of it. You can probably find more info via one of the sites. I've lost the URL or else I'd post it here. :(

HTH,
J.

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