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Maybe pick-up truck.. the largest-selling vehicle (archive)
[ Follow Ups ] [ 5-series (E39) Message Board ] [ Msg. Board FAQ ]
Posted by type in the US lk on March 27, 2000 at 00:16:33:

In Reply to: New BMW model being discussed by BMW AG posted by JoeB on March 26, 2000 at 17:05:32:

: Does anyone know anything about the "new BMW model" discussed by the Chairman of the Board BMW AG on 17 Mar?? He said [quoted from their web site]......

: The BMW brand is currently stronger than almost any other car brand the world over. We will capitalise on this strength of the BMW brand, consistently raising our level to a higher standard than ever before.

: We have therefore decided to develop an all-new model series under the BMW brand for the upper end of the lower midrange segment. So far we have not decided where this model series will be built.

: This new model series will consistently enhance BMW's starting position to an even higher level - the special level of BMW. It will be a typical BMW! And this new model series - living up to the name BMW in full - will occupy a special position within this new segment.

: Having taken this decision, we are no longer pursuing our plans for such a vehicle under the Rover brand, that is the car which originally was to be built at the Birmingham Plant. That means we will not be making the investments foreseen for Birmingham.




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