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Speaking of marketing (archive)
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Posted by Chris on April 23, 2000 at 22:23:20:

In Reply to: Marketing is right..Major torque is the 540i(eom) posted by Ed Todd on April 23, 2000 at 21:09:08:

Marketing people at BMW are well aware of the impact of increased horsepower. Except those who know what torque is (and I would think the vast majority of car owners actually don't), everyone will be impressed with a car that now has 225 hp, rather than 193!

Which of the following are most commonly heard, and most impressive?:

1. "Hey man, check this out! My car's got 225 hp!"
Reply: WOW!!! That's awesome!
2. "Hey man, check this out! My car's got 217 lbs/ft of torque!"
Reply: Eh.. nice.. real sweet.. eh..

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