- another tricker form of price fixing - monopoly powerIf you pay $45 for something, which on the free market, where every store could compete, where there was a competitor, something this company is trying to STOP, then you could get this for $32 or even $6 or $1, its totally up to the person selling it. BUT NOW, when there is only the 1 MONOPOLIZING COMPANY, there is no competition and the price will stay at $45