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Re: Who said so? Does anyone know for sure? (archive)

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Posted by Gregg on July 08, 2000 at 10:52:55:

In Reply to: Who said so? Does anyone know for sure? posted by Robert V. on July 07, 2000 at 20:29:23:


: Funny, my dealer has been telling me that the 540iT and the 525iT will be produced for the US. What I've seen in Roundel & Automotive News supports this too. I plan to order a MY2002 540iT, so I sure hope that the car is still available or I may have to release my current 99 540iT.
: REV
: What great cars :-)

Very odd. Why wuld BMW produce a car here that has all the (same) tooling in Germany (but none to date here). It's 99.9% the same car as euro-spec. They'd actually have to drag (or recreate) tooling over here. Esp why would they build car here (they say) has limited market here anyway. As far as availability is concerned, the car's already U.S. certified, at least in 540 form, just keep making them and bringing them over here. BMW/NA why run us through this marketing, X5-competition, etc., b.s.? Just give us your best product(s) and "they will come"! As a matter of fact, build the M5 "T" and they will come! As far as there being little or no market for sport wagons in U.S., have you ever seen a BMW (TV) ad (and very few mags) "pushing"/extolling the virtues of the Touring? Very rare or sparse. Also, I see plenty of (even) Mercedes, Volvo V70/T-5 (and soon, Saab) wagons where I live. Volvos esp., all over the place. Admittedly perhaps not $60k, but loaded and approaching $50k. Like I've said, Touring is/has been BMW's best kept secret and (for 97% of the market) makes more sense than the X5 to begin with. (Yeah, I know we all know that but the fool-market indicates otherwise and that's where BMW's putting their pfennigs). Amazingly, the X5 has LESS luggage space than the "T." At least Audi didn't mess with the "wagon" formula in producing the Allroad. Has all the virtues (and critical dimensions) of the wagon, just "steroid-ed" it up for "all-road"/all weather use. BMW, what's going on?


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