is that is it not just BMW that take a huge hit in the first two to three years. Instead of looking at the amount of $ that you lost, look at it from a percentage point of view. The average new car (it is even worse for domestics) loses anywhere from 25-30% of its value the minute that you drive it off of the lot. The strongest cars out there only hold 55-60% of their value in the first two to three years. The lower line cars (Hyundai, Kia etc) lose over 75% of their value in the first two years. In all actuality, you did very well getting 35.5k on a trade in for that Toy Story RAV 4. You got over 60% of the cars original selling price. I hope that you dont try to get rid of that RAV4 any time soon, you will be upside down in it for at least three years. Personally, I will never buy another new car, I will stick to buying two year olds and get much more car for my $$$$$$$$. Cars are not an investment, they are an expense.