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Why do US models have fewer features? (archive)

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Posted by Paul on December 21, 1999 at 16:15:37:

In October 96, I rented a 7 series in Germany which was such an excellent experience for my first time on the autobahn. Cruising at 140MPH felt safe and comfortable, but going up to and over 150MPH resulted in too many steering adjustments per second for my comfort level.

After such a pleasant and convincing experience in a 7, I wanted to buy a 7 series on return to the US. I walked away disappointed after identifying some important features that attracted me were not available on 7's sold in the US. One prime example is it took several years after this for steptronic transmissions to be offered in the US. Anyone know why this happened? Are there still features being withheld from the US?

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