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Re: What does dealer invoice really mean? (archive)
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Posted by Ted D on April 01, 2001 at 13:34:43:

In Reply to: What does dealer invoice really mean? posted by DougK on April 01, 2001 at 11:29:41:

It's a number that the stealers want you to think
that they paid for the car. Like the stealer is going to sell you a car and not make any money!
Stealers get holdbacks and incentives from the manufacturers, making their cost for the car much
less than "dealer invoice". The number you should be concerned with is dealer cost, not an arbitrary
number caller "dealer invoice". Use the below link to find out more. I saved $5000 off MSRP
(another bogus number) on a 2001 4Runner.
Good Luck !

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