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SFBay BMW Event (archive)

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Posted by 3literX5 on July 01, 2001 at 15:49:31:

Dr. Burkhard Goeschel, CTO, BMW Group presents

The Three Big Bangs of BMW Product Development

July 11, 2001

University of California, Berkeley
306 Soda Hall, HP Auditorium, 3rd floor
10:30 11:30

Luncheon Reception
430 438 Wozniak Lounge, Soda Hall 4th floor
11:45 1:00

BMW cars on display between Soda Hall and Etcheverry Hall

For further information, please contact

J. Karl Hedrick, Chairman
Dept. of Mechanical Engineering, UC Berkeley
510.642.2482 [email protected]

Erin Ingrassia, BMW Technology Office
650.473.2009 [email protected]

The Three Big Bangs of BMW Product Development

We at BMW see innovation and technology as a particular challenge. On July 11th Dr. Burkhard Goeschel Member of the Board of BMW Group Development and Purchasing -, will give a brief insight into three innovative subjects BMW is currently working on:
First, Dr. Burkhard Goeschel would like to make you acquainted with ConnectedDrive. The second subject is our by-wire technology. And last but not least he will be taking a look at our new iDrive car control and operating concept entering the market in our new 7 Series.
Dr. Burkhard Goeschel has chosen these three subjects in particular. ConnectedDrive stands for an innovative and comprehensive concept networking the car, the driver, and the surrounding world. It opens up the way into a future of intelligent mobility. ConnectedDrive describes the new, comprehensive interplay of the driver, the car and the surrounding world in road traffic. While so far the individual factors involved have remained largely isolated and independent of one another, the driver is now being included in the car management and control cycle as a genuine, connected partner.

By-wire technology, in turn, involves systems allowing controlled intervention of man and machine, of the driver and his car. For BMW it means systems with controlled interaction of the driver and the car, using both electromechanical and electro hydraulic control options. And, as a further point, by-wire systems are indispensable for implementing driver assistance concepts.
Third topic is our new iDrive car control concept. This concept is so unique that particularly young and innovative people will find it really thrilling. It is featured in the new 7 Series. This gives the opportunity to experience the new BMW 7 Series, even though I regret this will only be in pictures!

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