Re: What was the name of the research company? (archive)

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Re: What was the name of the research company? (archive)

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Posted by Bob on July 02, 2001 at 09:05:14:

In Reply to: What was the name of the research company? posted by Jason Ferguson on July 01, 2001 at 19:42:14:

(posted from: (144.58.7.147))

No disclosure agreement was signed. It was Nichols Research in Northern California. They handle focus group/surveys/etc for any number of companies. It runs the gamut of consumer goods and services.

About 1 year before the Jaguar S-Type came out, I was called in for a focus group on the car. But we didn't get to actually see the car, we only had photos of the exterior and interior. Also, the group focused more on the ad copy for the car.

Did you sign up for car research or something? Jason Ferguson 10:15 7/02/2001 (2)
- No, just checked auto as one of my interests. Bob 10:33 7/02/2001 (1)
  - When did they do the evaluation? Jason Ferguson 11:11 7/02/2001 (0)

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