The complete automotive resource for buyers, sellers, and owners like you.
Car, Truck and SUV Forums at Roadfly
+ Bentley Forums
+ BMW Forums
+ Cadillac Forums
+ Chevrolet Forums
+ Ferrari Forums
+ Jaguar Forums
+ Lamborghini Forums
+ Lotus Forums
+ Mercedes-Benz Forums
+ Maserati Forums
+ MINI Forums
+ Porsche Forums
+ General Discussion
+ Marketplace Forums
Re: What was the name of the research company? (archive)

[ Follow Ups ] [ 7-series Message Board ] [ Msg. Board FAQ ]

Posted by Bob on July 02, 2001 at 09:05:14:

In Reply to: What was the name of the research company? posted by Jason Ferguson on July 01, 2001 at 19:42:14:

No disclosure agreement was signed. It was Nichols Research in Northern California. They handle focus group/surveys/etc for any number of companies. It runs the gamut of consumer goods and services.

About 1 year before the Jaguar S-Type came out, I was called in for a focus group on the car. But we didn't get to actually see the car, we only had photos of the exterior and interior. Also, the group focused more on the ad copy for the car.


Follow Ups:



[ Follow Ups ] [ 7-series Message Board ] [ Msg. Board FAQ ]
Questions, comments, or problems, please visit the Roadfly help desk.
Roadfly.com Logo © 1997 - 2017 Jump Internet Inc. All rights reserved.