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Did you sign up for car research or something? (archive)

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Posted by Jason Ferguson on July 02, 2001 at 10:15:05:

In Reply to: Re: What was the name of the research company? posted by Bob on July 02, 2001 at 09:05:14:

Someone in my family once signed up for Nichols Research, but they were never called for anything nearly as exciting as this. Did you place yourself in a specific category or something?

Jason


No disclosure agreement was signed. It was Nichols Research in Northern California. They handle focus group/surveys/etc for any number of companies. It runs the gamut of consumer goods and services.

About 1 year before the Jaguar S-Type came out, I was called in for a focus group on the car. But we didn't get to actually see the car, we only had photos of the exterior and interior. Also, the group focused more on the ad copy for the car.





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