All you have to do is drive the MB. It is quite apparent that the design of those cars is to keep the driver FROM the road. A very spongy, too quiet ride. Compared to the BMW where it is as obivous that the car is built for the driver to be in TOUCH with the road. And even hear it. Ok, so before the new S-Class benz came out, i could safely say that i would take a 740iL over an S 500 any day. but come on now, how can any of u deny that the new S500 is not more sporty and luxurious than BMW, the usual first place when it comes to sportiness!!