I think one reason everybody is beating down the new 7 is that all we have seen is that ugly grey/silver. I think if you throw the nice colors the reside on our e38's, on the new 7 i think it will look alot better. I also saw a photo that had different rims, which also made it alot better looking. Other then its looks everyone has to admit is an awesome car. The headrests actually split up to hold your head in place on corners.. simply amazing... Kevin M