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In Reply to: Saw it also, agree it's very interesting ... posted by alanK on November 18, 2001 at 20:26:21:
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seeing the marketing decisions taking the company on a financial roller-coaster ride. Hmmm. (You know where I could go with this, but I won't start.)
Just saw the history of BMW on the History Channel. I thought it was good. You might what to watch it if you haven't seen it.