97 740iL

you know the rest of the story. This was published in my local paper today, interesting take on design considerations. Please don't shoot the messenger... ;) Excert as follows...

"The 2002 BMW 7-Series, now arriving in showrooms, is a luxury car that will appeal to women on many levels. Thomas Jefferson, product manager for the 2002 7-Series, said the company’s new 745i and 745Li designs include considerable thought about what women want in a high-end car. “Women, in general, are key influencers (in car purchases)”, he said. And BMW, whose U.S. subsidiary is in Woodcliff Lake, NJ, is taking notice. Jefferson admitted that the Lexus LS and Mercedes-Benz S-Class large luxury sedans have attracted more women as a percentage of buyers that has BMW’s flagship 7-Series. Specifically, only 18 percent of recent 7-Series buyers were women, while 23 percent of S-Class and 30 percent of LS buyers were women, according to BMW statistics. Considering these are women who are buying cars priced more than $55,000, - and they are a group whose number is expected to grow – you can understand why BMW is pursuing them."

(Read entire article below...)