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| Message: | 60% of Z4s are driven by women? I rarely see women driving them. "What Matters Most Safety, comfort, practicality and value are top priorities for women car buyers, experts say. Styling, design and performance are also important, but not necessarily more so than practicality." "By contrast, the luxury vehicles with the highest percentage of male drivers are among the priciest, fastest and flashiest around. Marketers predict that in coming years, male Baby Boomers will snap up ultra-luxury vehicles and sports cars in record numbers." "The BMW Z4 is the only model to make both of our lists of vehicles with the highest percentage of female primary drivers. With 60.31 percent driven primarily by women, BMW’s sleek Z4 two-seater sports car tops our luxury-only list and ranks sixth on the all-encompassing list. It has the kind of styling women gravitate toward, says Imre Molnar, dean of Detroit’s College for Creative Studies, home to one of the country’s top automotive design programs. The BMW Z4 has a “complex and sophisticated compound form that’s very feminine,” he says, adding that some women are attracted to so-called “masculine” designs, but most gravitate toward vehicles with softer curves." Hmmm....... http://www.egmcartech.com/2008/05/05/top-10-cars-driven-by-women/  | ||||
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