I don't see the 1 Series as a poor man's anything.
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Message:
When the biggest complaint about it seems to be pricing it sounds a little odd to use the word poor in describing anything about it. You can easily price a 1 equal to or greater than a 328, and you don't have to check off on many of the options to be into 335 territory. Maybe referring to it as the 3 Series little brother or something would be a little more accurate, plus you don't chance alienating those than own one.