Bmw actually tried to push the car through t.v. advertisement and magazine ads. How many ads do you see for the three and five series? Too many. I recently saw a t.v. spot for the 7 series. I was really shocked to see this since BMW doesn't really push their high end cars like Mercedes Benz does(Remember the 500sl racing Mercury and the cannon ball). Also, for those who bought their car new, was there a 8 in the show room or on the lot? Probably not. For years at the dealership in my area, in CT, I saw only two for sale, one new and one used. For some of the service that I can't do on my car myself, I take it to the dealership where everyone comes out to see the car. The manager asked me if I would like to sell my car for a good price or pay the difference on a 7. My response "Are You Crazy?" They know that the 8 is destined to be a classic. I think that when they first created the car, they were fully ready to stand behind the car for the long haul. But, somewhere along the way, they seemed to lose interest in the car and what it stood for. Every technological advancement that BMW has in there cars today has come from the 8 series. You guys know what I mean when you drive down the street. How many people look with amazement at the car? It makes some people smile because they know what a fine car this is/was. I really know that all with a 8 sees either the envy or hatred of most 3,5 owners. Granted, not everyone can buy an 8 brand new, but there are some great used 8's out there. That's how I got mine. I wanted the 8 ever since I saw the concept version around 1988. I tell many that you can get a nice used one, but they seem afraid of it's mystique. Hey, my thought is why settle for less when you can get the best. Maybe with the 6 and 2002 coming back into production soon, the 8 will make a retro revival one day too. My advice, hold on to your original volume 1 of the 8 series. It is going to go down in history a masterpiece of automobile engineering and appearance.
My thoughts, thanks
Dave Simpson '91 850i The Classic 8 Series Forever!!!!!!!
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