I paid 17.99 for the 85W and 19.99 for the 100W bulbs. The regular junk from local parts store is 9.99/each so they are a little more expensive but in my little silly world they are worth it. PIAA can be purchased at a crazy price, I have no idea why, I have never purchased one and never tested them, but heard from many people that they are good ! maybe they are bad... then go for the Hella... big name, big reputation and I guess they know something about illumination !