In Reply to: Of BMWs and our love (long but worth it) posted by Alan S. on December 11, 2000 at 19:22:34:
That still doesn't mean anything. A car is rarely the same thing to two different people so who the hell is a mag to tell us which is better. (I'm kind of biased against auto rags since I've seen MT Car of the Year being awarded to PT Cruiser).
They still do best what others try to imitate - and that is building an elegant athletic car. Apparently the last M3 couldn't avoid the boy-racer look and that's somewhat disappointing but it is a very capable car.
True, they do show (still) the heritage, but at some point I think their awesome success here will spoil their vision. I have seen _too_ many BMWs around to call them an enthusiast's car anymore (unless someone's willing to call everybody an enthusiast..). I have heard too many discussions about cupholders and stereos and I saw only a few cars at the local driving schools.
The point I'm trying to drive is that all this hype will ultimately (it happened already) make BMW an even more customer (the _wrong_ type of customer, that is) driven company. They'll always look BMWish (will they ? I hate the upcoming small already) but it will be harder and harder to find light, powerful cars that do not cost two times what an Audi does.
You say we'll almost certainly find ourselves in a new BMW - I don't think so. I don't quite really like what's now for sale and the future plans are murky or remote at best.
I wish they would start building replicas - a 3.0CSL with E34 M5 technic would be a dream. Or a revived M1.. And it won't upset anyone - it's not like BMWs were ever such collection cars as Jaguars, Alfas or Benzes are (collectors always frown when replicas are made - spoils the value)..
I would say a crisis would bring back the true BMW spirit : no more luxobarges, crappy dealers or arrogant service advisors. So I welcome the ugliest of the Lexi - should people turn over to it over BMW - good riddance !
(Please do not waste your time on economy 101s as I know this is not really good - but in some way, it is..)
Dragos 93 535i 5sp, playful in the snow <- among the last of the truly great BMWs.
93 535i 5sp, playful in the snow <- among the last of the truly great BMWs.