Your right.... BMW builds high performance cars...however, they build cars that appeal to "other" then high performance people... don't think many buyers are considering the performance end of the car...they are buying the name and the luxury... the E34 had tons of performance, but also a pretty spongy suspension, generic "chip" and tons of padded leather. Changing it back into more of a performance car is not going against BMW's designers at all... its just getting it back to performance over luxury. Come on... they are not Gods over there...they are just trying to sell product and make tons of money.