In Reply to: US Dealership & Rip Off Copies posted by ZEEMAX INTERNATIONAL DESIGN LTD. U.K. on January 05, 2001 at 11:13:59:
THANK YOU FOR TAKING ACTION AND DOING THE RIGHT THING.....
1990 M5 EURO
1992 ALPINA BITURBO
to All Zeemax Customers World Wide
We have terminated the Zeemax dealership with
prop. David Stephens
in California U.S.A.
as it has come to our notice that:
SMS is grossly overcharging US customers for Zeemax products.
We have seen one of SMS`s price lists on the E36 wide body conversion and it appears that US customer's are being offered only part of the complete conversion at $4431.00. (£3165.04.) when in fact the cost of the full conversion is $2744.00. (£1960.00.)
SMS`s price for the complete conversion is $5405.66. (£3861.18.) making a gross overcharge of $2661.65. (£1901.18.) on the complete kit. almost double the European price.
We have not seen the price lists for all the other conversions that we do, we dread to think what the Porsche/Mini/Mercedes customers are being charged!
We note that SMS adds the delivery cost to his inflated price.
The cost of packing & delivery from the U.K. to the U.S.A. is approximately $1120.00 (£800.00.) on a wide body conversion, and half that for the standard width conversion.
We have also had many complaints via the email from US customers that they can never get hold of SMS, and also complaints of overcharging.
We have had pictures of so called Zeemax conversions purchased in the US emailed to us and are horrified to see the appalling, damaged goods that customers have been receiving.
We have also seen pictures of our cars and conversions that we have carried out being used on other people’s websites and they are claiming our conversions to be their own.
Whilst we at Zeemax know that imitation is the best form of flattery,
customers please be assured,
there is only one Zeemax -
The real one!
All our designs are our own intellectual property and have not been stolen from any other designers,
and are not copies of any other designs,
unlike those who like to think that they are our competitors.
Our products are of the finest quality and do not need relaminating before fitting to make them fit.
The cheapest is always the dearest in the long run.
We credit the intelligence of the public to know that.
Zeemax does not manufacture wheels.
Anyone manufacturing wheels with the Zeemax name or logo on,
is doing so without our knowledge or consent.
We quote from SMS wheel price list:
“We are currently offering our Zeemax Racing Wheels at low introductory prices. The exclusive wheels are very high quality forged 3 piece wheels made to our specifications“.
The word that intrigues us somewhat is our. Exactly who is our, it certainly is not Zeemax. Must be SMS. So cannot be Zeemax, can it? ~ Simple logic!
Have these `Zeemax` wheels been crash tested, TUV tested, and do they meet with US safety regulations we wonder?
We value all our customers, everywhere, and in order to make sure that our customers get the genuine article we are happy to deal direct with all customers for any size order.
Packing & carriage costs have to be paid whether goods are purchased in the US or from the U.K. At least buying direct from us the customer is certain that he has purchased a genuine Zeemax product and not a rip off.
We can only apologise for our error in appointing SMS as our US dealer in the first place, as it appears that in hindsight it was not in the best interests of our US customers, nor, in fact ourselves.
Zeemax is one of the most exclusive European Car Conversion Designers and would want everyone who has a Zeemax conversion to be fully satisfied with the product.
We have used an exchange rate of 1.4.
911 & Porsche World
Total BMW Magazine