it is expensive,,, if you were in japan, you could pick it up for just under $1000. if you could get someone who lives there to send it to you as a gift, you can avoid hefty import taxes compared to if you bought it directly or from a retail. also, there are some stores in the u.s. that sell the bellof, piaa, or colg direct-H1 replacement xenon but they totally rip you off on it. ;-(