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Gilbert is correct... (archive)

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Posted by Bruce on September 23, 1999 at 14:10:36:

In Reply to: too expensive...more posted by Gilbert on September 23, 1999 at 12:54:56:

: Cost to buyer would be more. BUT BMW would have to certify that engine/transmission configuration for the US. (I heard somewhere that it's over $1M per drivetrain config.) I also read (perhaps in the Roundel) that BMW doesn't think that 'mericans have a high interest in the SMG.

I have heard the cost of the option in Europe is approx US$4500. If it costs $1M to certify a car (body/engine AND tranny) BMW would have to sell over 220 cars with the SMG to cover just the cost of certifying the car, not even touching the increased R&D and manufacturing costs associated with it.

I have heard from somebody at BMW NA that American like to have the clutch and the SMG in the US is VERY doubtful.


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